Marvin Humes is hoping to this year find a big star on The Voice.
Marvin Humes
The former JLS member co-hosts the show with Emma Willis, and believes the BBC One series needs a winner who'll go on to have a smash hit if it's to compete with ITV's The X Factor.
Speaking to The Sun newspaper, he said: "How can we get 'The Voice' winners to do as well as 'The X Factor' winners? It will happen but 'The Voice' is still finding its feet. It's a very successful TV show but it's the part after.
"People say the winner should release their stuff quicker. But there's no science to it. [Former 'X Factor' contestant] Ella Henderson's took two years to come out, JLS did it in six months. Ultimately the song should be a smash."
Mentor on the show will.i.am agrees with Marvin and thinks it's about time a "star" was born out of the show.
He said: "This show is a great format but needs to produce a star. Not for credibility but it would legitimise the whole talent search."
Marvin also credits newcomer Rita Ora for bringing a new dimension to the show.
"The highlight is Rita. She's done so well. You forget she's only 24 and she's sitting there next to Tom Jones, who is 74, and she can hold her own and stand her ground."
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