Lord Alan Sugar doesn't find it hard to sleep after he's fired candidates on The Apprentice.
He confessed that when sending potential partners home on the reality series, those taking part bring it on themselves.
"I don't have any sleepless nights, no. It's friction amongst them isn't it? It's not friction for me."
And his right hand man Nick Hewer hasn't been losing out on sleep either, finding it exhausting to keep up with all 20 of this year's contenders.
Nick commented at the launch: "It makes life very difficult for those following them. When you try and follow ten people for three days, writing about everything and everything everybody says to everybody else and trying to work out whether it's honest, the reactions honest. It's tough.
"Please don't do it again."
Lord Sugar agreed and added: "I don't think we'll be doing it again next series. Maybe for the 20th anniversary."
The Apprentice begins next week on Tuesday October 14 and continues with a second episode the night after on Wednesday October 15. Following this it will air Wednesdays at 9pm on BBC One.
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