Joe Swash says that it makes great television when celebrities smuggle contraband into the I'm A Celebrity... Get Me Out Of Here! jungle.
The former EastEnders actor was crowned champion of the reality series in 2008 and has presented spin-off show "I'm a Celebrity... Get Me Out Of Here! NOW! ever since, and agrees with his co-host Laura Whitmore that the contestants are silly to try and bother sneaking banned items into camp, despite admitting he loves the drama that comes with it.
Quizzed on whether she'd hide items if she was on the show, Laura said to BANG Showbiz: "No, because I just think that you can tell if someone is wearing make up or not.
"The show's been going for so long and people know what it's about so if you're going to go into the show you know you're not allowed to bring contraband, you know you're going to eat something disgusting.
"There's no point going in and being like, 'Oh, I didn't realise this was going to happen'."
Joe added: "Saying that, whenever the contraband has been in, like last year, it makes such a great storyline! There was all that tension with the camp against Amy [Willerton] so sometimes, you know..."
Laura went on to say that she doesn't understand why some of the famous faces don't think they'll get caught out eventually.
"We didn't know what she [Amy] had anyway and the producers were trying to watch to see if she had anything and then when they got it off of her they gave it to me and it was like a pink lipstick and concealer and I was like, 'How did she think she was going to get away with this, whose lips are this colour?!'"
'I'm A Celebrity... Get Me Out Of Here!' kicks off on Sunday November 16 at 9pm on ITV and 'Get Me Out Of Here! NOW!' at 10:40pm on ITV2.
Tagged in Joe Swash Laura Whitmore Amy Willerton