Channel 5 has extended its UK rights deal for Big Brother with Endemol Shine UK for a further three years, which will see it continuing to air its popular reality flagship production until at least the end of 2018.
Credit: Channel 5
Chief Operating Officer of the channel Paul Dunthorne negotiated the deal on behalf of the broadcaster, and said: "Big Brother in all its guises brings a huge and varied cross section of viewers to Channel 5 and typifies the appointment-to-view programming we want on the channel. It remains one of TV's most talked about and popular programmes and I'm genuinely delighted we've secured it for at least three more years."
Managing Director of Initial Nick Samwell-Smith added: "Channel 5 is a fantastic home for Big Brother. Over the past four years we've worked closely together to keep this extraordinary format feeling fresh, noisy, and creatively vibrant. I'm thrilled that this landmark deal means we can look forward to three more years of big characters and juicy storylines from inside our favourite house."
The renewal comes after record ratings for the latest series of Celebrity Big Brother broadcast broadcast throughout January on Channel 5, attracting an average audience of 3.1 million per episode and an 11.4% share of viewing. Over 21 million viewers tuned into the series at least once over all VIMN-owned channels during the course of its run.
Big Brother will return this summer for a new civilian series.
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