Celebrity Big Brother is back in January on Channel 5, and the new eye has been revealed along with the theme of the show.
Credit: Channel 5
Emma Willis is back to host as she welcomes some famous faces into the house, where celebrities are to take part in their own twisted fairy tale.
Big Brother's in complete control so there's only one way this story will end - with our celebrities not living happily ever after.
The newly redesigned abode is to feature whimsical elements that conjure up a magical atmosphere full of curiosity and possibility, but there are hints that sinister things could be lurking.
Celebrities are told to expect the unexpected as twists, secrets and surprises will be waiting around every corner.
Celebrity Big Brother's Bit On The Side will also return, presented by Emma Willis and Rylan Clark, who will also be joined by regular panellist Luisa Zissman.
Celebrity Big Brother kicks off on January 5.
Tagged in Celebrity Big Brother