Carphone Warehouse has withdrawn its sponsorship of Celebrity Big Brother after the race issue that has been shown on the show.Charles Dunstone, chief executive of The Carphone Warehouse is quoted as saying on the Digital Spy website:“Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house.""We are totally against all forms of racism and bullying and indeed this behaviour is entirely at odds with the brand values of The Carphone Warehouse. As a result we feel that as long as this continues we are unable to associate our brand with the programme."“We had already made it clear to Channel 4 that were this to continue, we would have to consider our position. Nothing we saw last night gave us any comfort. Accordingly we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect.”The contract is valued at about £3 million to Channel 4.

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