The housemates have only been in the Big Brother house for 12 hours but already the bookies are taking bets on who will be the winner, and so fat it looks like Rodrigo is the chosen one.
Becoming one of the first contestants to be given full housemate status last night, the 23-year-old student from has been given Ladbrokes odds to win at 5/1.
Spokesman Nick Weinberg said: "Rodrigo had the crowd eating out the palm of his hand. He's the man to beat."
Early betting for the winner of this year's show is as follows:
Rodrigo 5/1
Charlie 7/1
Kris 8/1
Sophia 8/1
Cairon 10/1
Marcus 12/1
Sophie 14/1
Sree 14/1
Freddie 16/1
Karly 16/1
Noirin 16/1
Siavash 14/1
Beinazir 20/1
Lisa 20/1
Angel 25/1
Saffia 25/1
FemaleFirst - Ruth Harrison
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