Victoria Beckham hopes her new reality show will stop people thinking she is "aloof".
The fashion designer is launching a new attempt at scoring a successful reality series - following 2007's 'Coming to America' show - in a bid to boost her public profile.
A source said: "It frustrates Victoria people don't seem to 'get' her, and she understands that to a degree - she never used to smile and was seen as snooty and aloof. But now she wants to be loved.
"She's throwing all her energies into this show and wants to come across as someone who's quite shy and a little unsure of herself. She wants people to see how hard she works and to see her eat. But she won't pretend she stuffs her face."
Victoria, 39, thinks the fact some of her heroes have made documentaries and appeared in reality shows makes her venture more credible.
The source added to Closer magazine: "Victoria's weighed up the pros and cons and it's taken her six months to decide. She's a smart businesswoman and she wants to build her brand. She says even Vogue editor Anna Wintour has done a documentary."
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