Tony Bellew could reportedly earn £3 million after his stint on 'I'm A Celebrity ... Get Me Out Of Here!'
The former boxer came in second after winning over the nation during his time in the jungle and a new report suggests he could make a fortune from brand deals and TV appearances in the 12 months following the show - while the sportsman could make as much as £10 million over the next few years.
Celebrity agent Professor Jonathan Shalit OBE told The Sun newspaper: "Tony Bellew is the revelation of this years I'm A Celebrity. Tony has become a national treasure with the world at his feet.
"Brands and commercial opportunities across the board will be lining up for Tony's signature. I estimate he will earn three million pounds in the next 12 months and over 10 million pounds in the coming years."
It comes after Tony admitted he almost quit the show after his wife Rachael made a surprise appearance in camp.
During an appearance on 'Good Morning Britain', he explained: "I'll never quit no matter how hard it gets. It was difficult. I was going through a lot before I went in there with my personal life, losing my nan and I missed my son's birthday which I promised him I'd never do again after I retired.
"When Rachael appeared in the jungle it broke me for a good 10 minutes. I wanted to walk out and leave with her.
"She told me I couldn't. It would have been such a disappointment for the kids. It broke my heart to leave her again."
Sam Thompson won the show after bagging 57 per cent of the public vote, and he's also expected to be able to cash in on his new popularity.
A source previously told The Sun: "Sam will easily bank a million in the next year thanks to the jungle. Calls have already started to be made about opportunities for Sam - including his own TV series. There has also been a flurry of big- money deals thrown his way."
The insider added: "He has always been popular among younger people thanks to his reality TV past, but now he’s known and loved by millions. Winning 'I’m A Celebrity' can do wonders for careers and Sam is certainly no exception."