Stephen Mulhern has landed another game show on ITV.

Stephen Mulhern

Stephen Mulhern

The 41-year-old TV star, who already hosts 'In For A Penny', a spin-off of his popular segment on 'Ant and Dec's Saturday Night Takeaway', and 'Britain's Got More Talent', has teamed up with Simon Cowell's Syco and OTT Productions for a new show titled 'Rollin' In It.

The arcade-style programme will see famous faces, and potentially some of the 59-year-old 'Britain's Got Talent' and 'X Factor' honcho's showbiz friends, compete with a member of the audience in a giant spinning-coin game, with the chance to bag thousands of pounds.

A source told The Sun newspaper's Bizarre TV column: "Producers have come up with a fun game-show format, which incorporates the glamour of celebs, as well as the excitement of punters winning big cash prizes.

"They're hoping the nostalgia of arcade games will strike a chord with viewers and are planning a mainstream slot for it.

"While Simon is taking a back-seat role, he may help rope in some of his famous pals."

Stephen recently admitted that he laughed more filming 'In For A Penny', which gives members of the public the chance to win £1,000, than any other series he has done.

He said: "I have absolutely loved filming this show. I don't think I have ever laughed so much filming a series and it was all down to the Great British public, they are the real stars.

"I've been privileged to meet some of the most amazing people up and down the country and now the viewers will get to see just how funny and entertaining they are."

Ant and Dec, who co-created the format, said on Stephen landing his spin-off: "It was always a highlight for us to watch this segment on 'Saturday Night Takeaway' and we are delighted it's now become a series.

"Stephen is the perfect host, his warmth, wit and all-round humour mixed with the great British public, who are not only brilliant but are also unfazed when a man in a sparkly jacket appears and asks them to take part in ridiculous games.

"It makes for some fantastically funny TV."

Games on 'In For A Penny' include Pump it Up, where the 'Catchphrase' host offers to pay for petrol if a driver can deliver the exact amount they had decided on beforehand in two trials.

Check it Out involves shoppers guessing whether goods running on a conveyor belt are more or less expensive than the previous item in a bid to win some free shopping.

'Rollin In It' is set to hit screens later this year.

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