The rebooted ‘Deal or No Deal’ will have a reduced jackpot of £100,000.
The new Stephen Mulhern-fronted edition of Deal or No Deal will have a maximum prize of 100k
The fresh ITV1 edition of the show - which Stephen Mulhern, 46, will helm- has decreased the maximum take home prize amid the cost of living crisis and other economic uncertainty, after it previously stood at £250,000 when the programme made its debut on Channel 4 in 2005 fronted by Noel Edmonds, 74.
A TV insider told The Sun newspaper's TV Biz column: "It's a strange sign of the times, but times are tough for ITV just as it is for all other companies across the country, and £100,000 is still a lot of money these days.
"Plus, Deal or no Deal was never about the winnings, it was always about the game and the camaraderie between the contestants, with some happy to walks away with nothing ... or just 1p in some cases."
The show sees contestants select one of 22 boxes, which holds a secret amount between 1p and the jackpot, and they then try to gauge how much is in it while trying to beat “the banker”.
It originally aired for 11 years before ITV opted to revive the programme with the ‘Catchphrase’ presenter, who admitted to being “beyond excited” to be part of its resurrection.
At the time of the announcement in March, Stephen said: "Wow what an opportunity, I’m beyond excited to be hosting the brand-new series.
“I’ve always been such a huge fan of the show, so much so, I’ve been practising at home with small cereal boxes!
“It looks so simple but it’s an incredibly compelling game for both those playing and the viewers watching at home.
"It’s one of the greatest shows of all time and to be the new host is an honour. I can’t wait to get started.”
Tagged in Noel Edmonds Stephen Mulhern