Sally Gunnell may appear on this year's 'I'm A Celebrity... Get Me Out of Here!'.
She is reportedly "excited" at the prospect of heading to the jungle in Australia when the show returns to ITV next month.
A source told the Daily Star newspaper: "Sally is a good sport and a real motivator. She will jolly everyone along when tempers get frayed and food runs out."
The sporty star - who has three kids, Finley, Luca, and Marley with sportsman Jonathan Bigg - currently works as a health and well-being coach, which will undoubtedly come in handy when she and a host of other celebrities take on the show's gruelling Bushtucker Trials and jungle lifestyle.
Several other celebrities are also expected to appear in the reality show - which is hosted by presenter duo Ant and Dec - including 'The Only Way Is Essex' star Joey Essex, 'Emmerdale' actress Lucy Pargeter, Coronation Street's Michael Le Vell and former 'Apprentice' winner Stella English.
Sally's agent has refused to comment on the speculation.