A new Channel 4 show will see homeowners undergo hypnotherapy as they seek to move up the property ladder.
Kirstie Allsopp
The show's participants will view their own houses as strangers would do after undergoing hypnotherapy, and they'll then try to identify what might stop prospective buyers from parting with their cash.
An insider explained to The Sun newspaper's TV Biz column: "It’s a crazy idea but it actually works and will make great TV.
"Seeing your own property with fresh eyes is a new concept and can really help sellers struggling to work out why they can’t get a buyer.
"The creators hope it will garner a cult following plus provide a lot of laughs."
The new show is being developed by the same firm behind 'Location, Location, Location' - which is hosted by Kirstie Allsopp and Phil Spencer - and filming is due to begin this winter.
Channel 4 bosses are also planning to hand the unnamed show a prime-time slot on the TV schedule.
'Location, Location, Location' was launched on Channel 4 in 2000, and although it's proven to be a huge hit with viewers, Kirstie previously insisted it isn't to blame for the rise in property prices across the UK.
The 50-year-old presenter admitted the UK housing market is a "mess" - but she denied the issue is linked to the home improvement programme.
Kirstie previously explained: "It’s not the fault of 'Location, Location, Location' that the property market has gone mad. Because Jamie Oliver does a cookery show, does that mean he’s responsible for obesity?
"I’ve lobbied successive housing ministers to change the appalling way we sell houses in England, Wales and Northern Ireland - it’s different in Scotland. But nothing has happened. It’s still a mess."
Kirstie actually thinks the series has helped to fuel "people’s hopes and dreams".
She said: "What we’re telling is the story of people’s hopes and dreams. That’s why the programme has endured."
Tagged in Jamie Oliver Kirstie Allsopp Phil Spencer