Piers Morgan thinks people fancy him because he's a "real man" in a country of "weak snowflakes".
heat magazine
The outspoken 'Good Morning Britain' presenter has been named heat magazine's most popular Secret Crush for the second year in a row, and he's offered some insight into what his admirers see in him.
He told the publication: "Honestly, I think it's because the entire country is now infested with weak snowflakes and women in particular are now getting drawn to what they see as the antidote to that.
"I stand up for common sense, I don't wear papooses, I'm not a vegan, I don't think James Bond should be a woman or gender fluid.
"I think a lot of women - and I'm not ruling out an extensive male vote too - but a lot of women see what used to be called a "real man"... but you can't even use that phrase anymore because that offends people."
The 54-year-old star - who revealed he'll be keeping one of his prizes in London with the other going to Beverly Hills - admitted winning the trophy two years on the trot has left him feeling "insufferably smug".
He added: "It makes me feel insufferably smug, but I congratulate, as ever, heat magazine's very discerning readership on working out where truly great aesthetic and character quality lies.
"I do feel like this could be the birth of a really long and extended reign."
Prince Harry followed in second place in the rankings - available in the new issue of heat magazine, which is out tomorrow (11.02.20) - while Joe Goldberg, Claes Bang, and Jake Wood round off the rest of the top five.
Meanwhile, Boris Johnson, Lewis Capaldi, Greg Davies, Louis Theroux and Dec Donnelly all made it into the top 10.
The magazine's editor Julia Davis commented: "He's certainly a one off and just shows that if you love yourself enough, then eventually others will follow.
"Our sympathies lie with both his wife Celia and co-presenter Susanna for having to deal with a new level of obnoxious glee."
For more information, head to www.Heatworld.com.
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