Peter Andre launched his own TV channel today (15.07.13).
The 40- year-old singer and reality star unveiled 'The Peter Andre Channel App' which will allow him to get closer to his fan base and he has promised to share intimate messages, photos and videos from his personal phone with fans.
He tweeted: "Hope you're enjoying my channel! Now you can be with me 24/7."
However, the site was overwhelmed with the amount of attention it received and crashed shortly after Peter revealed his news.
The star is hoping to "conquer social media" through the app which aims to integrate his social media interaction - including his posts on Facebook page and tweets - with photos and videos, and he compared himself to the British entrepreneur Stelios Haji-Ioannou who set up low-cost airline easyJet and shipping magnate Aristotle Onassis.
Peter said: "I can't wait to get closer to my fans and update them real time on what's going on in my life. Stelios conquered the airways, Onassis conquered the seas, now I want to conquer social media."
'The Peter Andre Channel App' is available for free from AppStore.com.
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