'This Morning' have won the TV Choice Award for Best Daytime Show.
The ITV programme - which is fronted by Holly Willoughby and Phillip Schofield - has been awarded the prize, despite the event taking place virtually due to the coronavirus crisis.
Showbiz reporter Alison Hammond announced the news on Monday's (07.09.20) show.
Delivering the accolade, she said: "Because of Covid, there's no awards ceremony so they've entrusted me to deliver this to 'This Morning'.
"This is the fifth one we've won. We've beat off 'Good Morning Britain'. Piers Morgan, 'Loose Women', 'The Chase'. Sorry guys, but we won!"
Phillip thanked the fans who voted for the show, adding: "If you did vote for us then, thank you very much in deed!"
Alison said: "On behalf of all the nation, you guys have been amazing and the team has been amazing. On behalf of all the nation, you have been absolutely amazing and you do deserve this."
Simon Mayo is set to host the TV Choice Awards 2020 virtually this evening as the event was axed earlier this year.
Speaking about the awards, Simon said: "As voted for entirely by fans, The TV Choice Awards are a chance for us as viewers to celebrate the shows that have made the biggest impact in the last year.
"Join me in marking the achievements of our favourite TV stars as we settle in for a night of big reveals, speeches and maybe even a surprise or two."
Despite the pandemic, viewers have been inundated with new shows including 'Normal People' - starring Daisy Edgar-Jones and Paul Mescal - who are up for Best New Drama, as well as Best Actress and Best Actor respectively.
TV Choice Awards 2020 - Shortlist:
BEST DRAMA SERIES
Killing Eve BBC1/BBC iPlayer
Our Girl BBC1
Peaky Blinders BBC1
Sex Education Netflix
BEST FAMILY DRAMA
Call The Midwife BBC1
Casualty BBC1
Doc Martin ITV
Doctor Who BBC1
BEST NEW DRAMA
Gangs Of London Sky Atlantic
Gentleman Jack BBC1
Normal People BBC3
White House Farm ITV
BEST ENTERTAINMENT SHOW in association with Greatest Hits Radio
Ant & Dec's Saturday Night Takeaway ITV
Beat The Chasers ITV
Gogglebox/Celebrity Gogglebox C4
The Graham Norton Show BBC1
BEST REALITY SHOW
First Dates/First Dates Hotel C4
I'm A Celebrity... Get Me Out Of Here! ITV
Love Island ITV2
Race Across The World BBC2
BEST COMEDY
After Life Netflix
Brassic Sky One
Friday Night Dinner C4
Still Open All Hours BBC1
BEST TALENT SHOW
Britain's Got Talent/Britain's Got Talent: The Champions ITV
Dancing On Ice ITV
The Great British Bake Off/The Great Celebrity Bake Off For Stand Up To Cancer/Bake Off: The Professionals C4
Strictly Come Dancing BBC1
BEST LIFESTYLE SHOW
DIY SOS: The Big Build BBC1
Long Lost Family ITV
The Martin Lewis Money Show ITV
The Undateables C4
BEST DAYTIME SHOW
The Chase ITV
Good Morning Britain ITV
Loose Women ITV
This Morning ITV
BEST ACTOR
Martin Clunes Doc Martin
Stephen McGann Call The Midwife
Paul Mescal Normal People
David Tennant Deadwater Fell
BEST ACTRESS
Brenda Blethyn Vera
Jodie Comer Killing Eve
Daisy Edgar-Jones Normal People
Michelle Keegan Our Girl
BEST FACTUAL SHOW
Bradley Walsh & Son: Breaking Dad ITV
Paul O'Grady: For The Love Of Dogs ITV
SAS: Who Dares Wins/Celebrity SAS: Who Dares Wins C4
Tyson Fury: The Gypsy King ITV
BEST FOOD SHOW
Gordon, Gino & Fred: American Road Trip ITV
James Martin's Saturday Morning ITV
Saturday Kitchen BBC1
Sunday Brunch C4
BEST SOAP ACTOR
Max Bowden Ben Mitchell EastEnders
Danny Dyer Mick Carter EastEnders
Jeff Hordley Cain Dingle Emmerdale
Jack P Shepherd David Platt Coronation Street
BEST SOAP ACTRESS
Kellie Bright Linda Carter EastEnders
Dolly-Rose Campbell Gemma Winter Coronation Street
Shelley King Yasmeen Metcalfe Coronation Street
Shona McGarty Whitney Dean EastEnders
BEST SOAP
Coronation Street ITV
EastEnders BBC1
Emmerdale ITV
Hollyoaks C4
Tagged in Holly Willoughby Phillip Schofield Alison Hammond