'This Morning' is set for a "complete revamp" following Holly Willoughby's exit.
The 42-year-old star recently announced her departure from the show, and ITV bosses are now planning an overhaul of the programme.
A source told The Sun newspaper: "It has been a turbulent 12 months culminating in a seismic past few weeks.
"Holly’s decision to leave has sent shockwaves through the corridors of power at ITV, but the feeling now is that change must be made - and this is the impetus needed.
"'This Morning' boss Martin Frizell will continue to lead the charge and is working tirelessly to give viewers what they want - a warm, buzzy, feel-good magazine show, marshalled by two fresh new anchors."
ITV is keen to find a new presenting duo that have a "perfect chemistry".
The insider shared: "A stream of exciting presenters, from all different walks of life, will meet with execs over the next few weeks until they find a pairing with the perfect chemistry.
"'This Morning' remains ITV’s most lucrative daytime brand, and for them it’s as much about the format as it is faces.
"The goal is to bring back the chemistry of the show’s halcyon days and get viewing figures back up to the million mark.
"Every effort is being made to achieve this."
Holly recently announced her exit from the show via social media.
She wrote on Instagram: "I have let ITV know today that after 14 years, I will not be returning to 'This Morning'.
"To everyone who has ever worked on the show over the years, thank you so so much. This is such a difficult goodbye, you are incredible and I forever will be proud of what we've done together. Thank you to everyone at ITV for being supportive. To every guest who has sat on our sofa, thank you."
Tagged in Holly Willoughby