Mike Thalassitis is in "early talks" about appearing on 'I'm A Celebrity ... Get Me Out Of Here'.
The 'Love Island' star is reportedly being considered for the ITV show despite bosses having previously considered ditching reality stars from their line up.
A source told The Sun newspaper: "The show got a real ribbing for the amount of airtime Vicky and Ferne received in 2015. Both were great but there was a feeling some of the older contestants weren't getting a chance to impress.
"But reality stars create more social media buzz and also attract younger viewers. Mike is having early talks but the fact he's even being considered shows a real change of tack."
Meanwhile, fellow 'Love Island' star Jonny Mitchell is also said to be in talks to do a stint in the jungle this year.
A source said: "Bosses said he would be the perfect hunk for the show and have asked him to come for a meeting. Obviously he's over the moon and would jump at the chance.
"He sparked controversy in the villa and if he did the same in the jungle it'd make excellent telly viewing - especially if there was a romance."
And former England rugby union star Ben Cohen is another name said to be in the mix after he showed how "popular" he is with viewers on 'Strictly Come Dancing' back in 2013.
A source said: "Ben's name was straight on the list for this year. He is popular with viewers, as his 'Strictly' stint showed, and appeals to sports fans. He's also a gay icon so he ticks a lot of boxes. It looks like the producers might get their man."
Tagged in Ben Cohen