Michael Gracey is making the Sainsbury's Christmas advert.
Michael Gracey is making the new advert
The acclaimed filmmaker - who is best known for directing the 2017 film 'The Greatest Showman' - has been hired to helm the supermarket chain's festive-themed commercial, and an insider believes that the upcoming production will "tug at people’s heartstrings".
A source said: "Michael has some magical ideas for the Sainsbury’s advert. It’s going to tug at people’s heartstrings.
"He has been casting for a diverse range of characters, including a multi-racial teenager who will have the starring role."
The UK's big supermarket chains place extra importance on their Christmas advertising. And Sainsbury’s hope that the respected filmmaker can give them the edge over the festive season.
The insider told told The Sun newspaper's Bizarre column: "Michael thinks he has what it takes to win the top prize for them again and will be pushing a message of love and kindness in their advert.
"He is one of the best directors in the business and everyone working on the ad thinks they have something really special on their hands."
Michael helmed Pink's documentary, 'All I Know So Far', in 2021.
And he previously claimed that the relationship between music and storytelling has always been "inseparable".
The director explained: "At the end of the day, whether it's a feature length film or a three minute song, you are putting emotions, ideas, and a point of view into the world - and while film-making and songwriting are different skill sets, they are fundamentally rooted in the ability to tell your audience a story.
"That was the heart of what I could bring for my first documentary - what is the most powerful story to tell?"
Tagged in Pink