Martin Roberts has signed up for 'I'm A Celebrity... Get Me Out of Here!'.
Martin Roberts
The 'Homes Under the Hammer' star is reportedly set to join the likes of 'Gogglebox' star Scarlett Moffatt, 'Emmerdale' actor Adam Thomas, radio host Lisa Snowdon, England cricketer Monty Panesar, and broadcaster Danny Baker in the jungle this year.
A source told The Sun newspaper: "Martin is a hugely popular daytime presenter, regularly watched by around a million people every day.
"They're hoping Martin will draw in housewives' vote and think his quick wit and fun side will really come through on the show. He's naturally funny but BBC One viewers normally only get snippets from him as he goes from auction to auction on 'Homes Under the Hammer'. Producers reckon he'll go down well with viewers."
The news comes after it was recently announced that Olympian Sam Quek has agreed to throw on her jungle gear for the forthcoming series following her gold medal win at the Rio games in Brazil with the GB Hockey Team in the summer.
A source said at the time: "Sam ticks all the boxes for producers. She's a hugely successful Olympian and is gorgeous to boot.
"Producers think the personality that has made her a hugely popular member of the GB hockey team will shine through on camera.
"She's got a bit of experience as a swimwear model too so it goes without saying that they hope that will result in some waterfall scenes that the show is so famous for."
Other names in the frame for this year's show include former footballer Robbie Savage, actress Helen Lederer and McFly's Tom Fletcher.
'Red Dwarf' actor Craig Charles is also rumoured to be returning to the programme.
He previously spent four days in the jungle two years ago but his stint was cut short after his brother Dean tragically died from a heart attack.
And the former 'Coronation Street' star may not be the only previous contestant to make a return to the outback as Spencer Matthews is also in the rumoured line up.
The 'Made in Chelsea' hunk joined the show last year but was forced to leave just a few days into his stint after producers found out he was taking steroids.
'I'm A Celebrity... Get Me Out of Here!' will air on ITV in November.