Mario Falcone focused on his fashion business amid the coronavirus lockdown in 2020.
Mario Falcone
The 32-year-old TV star is set to launch his own line of trainers called Belvotti Milano, and Mario has revealed it's been a big focus of his over recent months.
Mario - who has a two-year-old son called Parker - explained: "Fashion has always been a big part of my life, having worked previously as a tailor, but over the past few years I’ve moved away from it, especially since Parker came along...
"Since the lockdown last year, however, it gave me much more time to concentrate on what’s most important and makes me happy. It’s a project I’ve wanted to do for a long time but 2020 gave me the headspace to make Belvotti Milano a reality."
Mario sees Belvotti Milano as the best way to "showcase" his creativity.
The reality star also promised that the brand will be made available at an "accessible" price.
He told MailOnline: "Belvotti Milano is my way to showcase the creativity I’ve always obtained through my tailoring work and focus it into making aspirational trainers at a price point that still makes them accessible...
"For me, it’s all about a design which is on trend, without conforming to something you’d stereotypically expect."
Meanwhile, Mario previously insisted he was determined to keep his own struggles in perspective during the coronavirus pandemic.
The TV star acknowledged that in comparison to a lot of people, he's had things relatively easy over the last 12 months.
He said: "There's people at the moment who are not working, who are made redundant and are suffering because of what's going on."
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