Lucy Watson has launched a new online campaign to raise £10,000 for PETA.
Lucy Watson
The former 'Made in Chelsea' star has thrown herself into helping animals since she turned her back on the E4 programme last year but, as well as protecting species from abuse single-handily, she's now keen to help People for the Ethical Treatment of Animals (PETA) get the money they urgently need so that they can continue the amazing work they do in saving innocent lives around the world.
Announcing her new fundraising mission in a YouTube video on her online account, the brunette beauty said: "I know that I do a bit of animal charities and I talk about it a lot but I feel like the charities themselves actually need so much money to function and to do all the good that they do and I just felt like i should set up a fundraising page. I wanted to set up a fundraising page for PETA because I think they've done so much for animals over the years and I think they truly are going to be a part of the journey of the future for people becoming more aware of animal cruelty and putting a stop to so many things."
The 26-year-old beauty, who has been a vegan for a year, has set up her page on Leetchi.com and has asked her fans - as well as those who want to tackle animal cruelty - to donate as much as they can towards her ambitious target.
She wrote on her page: "Thank you for showing interest in my fundraising campaign. As you know I'm vegan and I've been campaigning for animal rights and working with PETA (People for the Ethical Treatment of Animals) for a while now. I wanted get more "hands-on" in the fight against animal cruelty, hence the launch of this campaign. I'm caunting on your support! (sic)."
Leetchi.com is an easy, fast and secure online fundraising platform that allows anyone to create a 'money pot' in less than a minute and invite others to help finance creative projects, raise funds for charities and individuals in need, as well as buy group gifts (for birthdays, baby showers and co-workers leaving dos).
Mimi Bekhechi, Director of International Programmes, PETA said: "Lucy is a true friend to animals. She doesn't just talk the talk but also walks the walk by refusing to buy into industries that hurt animals - whether it's taking a stand against fur because she knows that minks go crazy inside tiny cages on fur farms, ditching down so that geese's feathers aren't ripped out by the fistful for a coat or duvet, choosing make-up that hasn't been dripped into the eyes of terrified rabbits, or eating vegan meals to prevent cows, pigs, chickens, and other animals from suffering and dying for her dinner."
Tagged in Lucy Watson