‘Love Island’ has teamed up with Ann Summers to supply the cast with sex toys, lingerie and much more.
Love Island teams up with Ann Summers
The saucy high street mainstay will stock the iconic Hideaway Retreat - the updated spot for couples to have an evening away from their fellow Islanders - with merchandise from its catalogue, giving some of its wares an exclusive airing during the South Africa-based winter edition of the ITV2 dating competition.
The revamped area - which will provide space for bonding for blossoming romances, away from prying eyes - will be kitted out with lubricants, sexy undergarments and saucy toys from Ann Summers, a step away from the “little drawer” they had before.
Mike Spencer, the creative director, is quoted by the Daily Mirror newspaper's Diary column as saying: "In previous years, we have had a little drawer. But this year we have … playtime."
This comes amid the production team’s redesign of the villa to incorporate more areas for contestants to slink off.
Along with the retreat - which includes a private pool - they have added a treehouse to give another location with privacy at the heart of it in the luxury accommodation.
‘Love Island’ have also joined forces with other brands to feature on the series, like Ebay and Boots, as well as Ann Summers, who have snapped up alumni from the show such as Tasha Ghouri and Megan Barton-Hanson.
Tasha - who finished fourth in last year's series with her man Andrew Le Page, 27 - called collaborating with the iconic outlet her “dream”.
The 24-year-old model said: “When I started out modelling, I always wanted to model for Ann Summers. It's just so amazing and I love how the brand is so empowering and inclusive of all body types and all kinds of people.
“They're inclusive to the LGBTQ+ community and all types of people, and that's the message I want to push.”