‘Love Island’ is set to launch in Italy.The hit dating show - which is hosted by Laura Whitmore in the UK - has expanded to its 18th territory after it was commissioned by Discovery in Italy.Laura Carafoli, of Discovery Italy, said in a statement: "The most popular show in England finally arrives in Italy. "‘Love Island’ is a true phenomenon as well as the most-viewed title ever on ITV2, performing with triple-digit percentages compared to the slot. “The show has evolved the reality genre into a 'premium' dimension, thanks to its authenticity, true search for love and fun that involves the public at a 360-degree media experience. We are thrilled to launch the Italian version across all Discovery’s platforms.”‘Love Island’ sees a group of single boys and girls live together in a villa, where they must couple up and find love in order to win a cash prize. However, their love is tested with the arrival of new bombshells who enter the villa to find love for themselves and stir things up between the couples.The deal comes after ITV already commissioned adaptions in Nigeria and Spain as well as its already successful seasons in the US and Australia.Says Maarten Meijs, the President of Global Entertainment at ITV Studios, said: “Following another successful season in the US and recently announced new commissions in Nigeria to Spain, 'Love Island' successfully travels the world at a fast pace. "There is a high demand for this format, evidenced by already four new commissions this year. We look forward to working with Discovery as we have already seen that the show works equally well across linear, digital and catch-up platforms and we are very excited to roll out 'Love Island' soon in Italy as well.”
Laura Whitmore
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