Lord Alan Sugar has invested in some expletive-laden jewellery.
Lord Alan Sugar
The Apprentice boss has revealed he’s teamed up with entrepreneur Amanai Zubair- whose range of jewellery is notorious for having rings with swear words on them - and he's reportedly ready for any backlash.
An insider told The Sun newspaper's Bizarre TV column: “Alan knows he’ll cop some flak but he really doesn’t care.
“He knows it’s aimed at the youth market, who see the irony of having such terms on clothing and jewellery.
“He thinks it’s a sound business investment and genuinely feels he can make some serious cash.”
One of the designs - which is aimed at younger people - simply says “F*** off”, and Amani has defended the piece.
She said: “We’re tailored to a much younger market so think your fashion/influencer type.
"Surprisingly, our best-selling ring.”
Meanwhile, it was recently revealed that Claude Littner won't be taking part in the next series of the BBC business show, and he's been replaced by the programme's first-ever winner Tim Campbell.
In a statement, Claude said: "I’m hugely grateful to all the surgeons and nursing staff at St Marys Hospital for their incredible care and getting me on the road to recovery.
"Whilst I’m disappointed that I won’t be out and about covering the tasks or in boardroom for this upcoming series, I’ll most definitely be glued to the action from my sofa.”
Lord Sugar confirmed Tim as his replacement and noted his absence leaves "an important boardroom chair" to fill until he's fit to return alongside himself and Baroness Karren Brady.
He added: "Claude has been part of the series since the beginning and is leaving an important boardroom chair to temporarily fill.
"I’ve been speaking to him regularly about his recovery, and of course hope we see him back in the boardroom very soon.
"In the meantime, my former winner Tim Campbell will step into Claude’s seat and be my eyes and ears as the candidates face a tough set of business challenges in the upcoming series.”
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