Lord Alan Sugar wants BAFTA to "recognise" him as a "major contributor" to television.
Lord Alan Sugar
The 71-year-old business magnate is the leading man behind both BBC entrepreneur show 'The Apprentice' and its celebrity counterpart, and whilst both shows have picked up an award at the annual BAFTA award ceremony in the past, he himself has never been allowed to take a gong home.
He said: "The Apprentice has won two BAFTAs. The first season, it won a BAFTA, and the second time they won was for Celebrity Apprentice. I was the one that brought them the idea.
"I was the one that brought it to the BBC. And I'm the only one that never got the gong, that never got the mask.
"Unbelievable ... I went up there and made the acceptance speech and all that stuff, right? And I was told, no, they're not for me, that's for the hard-working backroom people in [production company] Boundless - one of whom was an accountant, believe it or not."
And the billionaire says it's "about time" BAFTA - which stands for British Academy of Film and Television Arts - gave him his own award, similar to the Special Award won by Simon Cowell in 2010.
Speaking to the Radio Times, he said: "So I think it's about time that BAFTA started to recognise the show as a major contributor to business on television - in a similar manner to Simon Cowell.
"I think BAFTA should recognise me for my great contribution to business, and give me one of these awards."
Meanwhile, the line up for the upcoming series of 'Celebrity Apprentice' was recently revealed, including the likes of Robbie Williams' wife Ayda Field, 'Britain's Got Talent' judge Amanda Holden, comedians Omid Djalili and Russell Kane, and TV personality Rylan Clark-Neal.
The celebrity show will air as a two-part special next month in honour of Red Nose Day.
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