Dance Moms
Lifetime UK have now launched their new campaign in the hopes of getting videos viral, and the first of several videos which will be released throughout the year features an opera singing stag.
With the slogan 'there are better things to watch', the campaign hopes to drive new viewers to the channel.
Lifetime airs shows including Dance Moms and The Client List as well as some of the series from the incredibly popular Real Housewives franchise.
Jennifer Ellison will soon take to the screen in the UK Dance Moms spin-off, Dance Mums.
As an actress, musical theatre star and award-winning dancer, her dance studio Fame Academy in Liverpool will host the debut of the television series.
“I watch Dance Moms and Abby Lee Miller on Lifetime so I am delighted to be part of a UK version. I can promise drama, humour and a lot of entertainment. I won’t let anything that isn’t West End leading lady standard go out that door!” said Jennifer.
For more information on Lifetime's schedule check out www.lifetimetv.co.uk.