Kem Cetinay told his friend Chris Hughes not to publish the screenshots of his flirty exchange with Katie Price.
Kem Cetinay
The 'Love Island' winner - who struck up a friendship with the farmer in the famous villa over the summer - urged his pal to stay out of the 39-year-old former glamour model's way because he knew it would all "blow up" in his face - but he didn't listen and continued to share the messages with his fans on Twitter last month.
Speaking to The Sun newspaper, Kem, 21, said: "It kind of blew up more than it needed to be.
"I think I was with him, I weren't in the room with him but I was with him. Honestly I was saying 'Chris don't do it!' I was like 'who are you texting?' He's like 'no-one'. I looked at my thing - Chris has just written a tweet.
"I was sitting there I was like 'Chris have you done it?' and he was like yeah I've done it. When he done it in the beginning I was like: 'Cor Chris you've got yourself in a battle here'."
The 25-year-old hunk was left red faced this morning when he woke up to find out that Katie had released screenshots of the messages he had sent her via Snapchat - despite him claiming he hadn't replied to her.
In one message, Chris branded his own girlfriend Olivia Attwood - who he met in the villa over the summer - "fame hungry" and claimed he'd had a "tough time" recently.
He then apologised to the blonde beauty for exposing her to the world last month but stated he had "no choice" but to tweet the messages she'd sent him.
In a final text, he called Katie a "lovely person" and begged for her forgiveness.
Shortly after the screenshots came to light, Chris took to his Twitter account to brand Katie a "rotten piece of sh**" in a vicious tirade and claimed he would be seeking legal advice.
He vented: "I couldn't give a sh** who I offend anymore. I stand on my own and always will, I don't need people to get me. Katie Price you're a rotten piece of s**t. Be a mother, by something respectful for everyone's sake. I showed your true colours, you couldn't live with it. You have 52 screenshots on Snapchat since I humiliated you? Comical.
"I've get my whole account history from Snapchat and a media lawyer will f**k you up. No one deserves your s**t and I ain't one to take it.
"You f**k lives. You have MY number you can see I haven't ever sent you s**t. You're washed up and you stink... Come on Jeremy Kyle you mug. Shaking my head the world created people like this. (sic)"
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