Keith Lemon goes for "ego strolls" if he needs a boost.
The 'Celebrity Juice' star is known for wearing loud clothes, and the 49-year-old comedian - whose real name is Leigh Francis - sometimes enjoys going out in a particular garish outfit so that he gets recognised, because it makes him "feel better".
He said: "My Mrs will often say 'is that what you're going to wear? We're only going to Sainsbury's and I'm sure we're gonna get recognised.'
"Oh right well, then it's an ego shop then isn't it. Sometimes I go for an ego stroll.
"Yeah, in the loudest clothes and people just go 'oh hey Keith hey' and you just feel better afterwards.
"Sometimes you just wanna go unknown, but I don't think I've got any regular clothes and again I look weirder in normal clothes."
Keith insists he no longer cares what people think about him and he accepts that there are always those who will "despise" him, but he has "got used to it" over the years.
Asked about his feelings about what others think of him, he told the 'Get It On with Dawn O'Porter' podcast: "I don't give a s*** really. I don't care anymore.
"No, I don't care. I posted something today and it was me talking to David Cameron but I called him Tony by accident, I was on 'This Morning' I went 'ey up, Tony'. I gave him one of my calendars.
"I used to have calendars out back in the day. And I said that I'm not interested in politics and someone had a right go at me. 'It's alright for you because you're wealthy. It must be lovely to be wealthy and not be interested in politics.'
"But I've never been interested in politics. And what the story of what I'm saying is when you're online and people are giving you grief - f*** yourself with a bag of nettles. I don't give a s***.
"Yeah, I mean, it's nice if people are nice to you and if you do read something nasty you do go 'aww', because you want to put a smile on people's face and you don't want people to hate you, do you?
"But you can only be liked by so many people and then a lot of people will despise you, and you get used to it don't you? I'm happy though. And I've got family so it's cool. You just go home don't you, shut the door. F*** off all of you. But please buy whatever I've got out and watch whatever's on telly, please."
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