Kate Garraway is being lined up for the new series of 'I'm A Celebrity... Get Me Out Of Here!'.
The 51-year-old presenter has reportedly been in negotiations with producers about entering the camp in November in a deal with £150,000, as show bosses think she'd be a hit with both viewers and her fellow celebrities.
A source told The Sun on Sunday newspaper: "Kate has been approached by show producers because they know she would be TV gold.
"She has been a massive ratings hit on 'Good Morning Britain', thanks in part to her chemistry with co-hosts Piers Morgan and Ben Shepherd, and there's no doubt she'll transfer that appeal to Australia with her celebrity campmates."
Kate is keen to take on the "ultimate life test" by entering the camp and is confident about her body so would be happy to strip down to her bikini.
She added: "Kate has always been relatable and game for a challenge but since entering her fifties she's embracing all aspects of life and sees the Aussie jungle as the ultimate life test.
"She's in great shape at the minute too so wouldn't have any qualms about stripping off in a bikini and would be flying the flag for the more mature lady."
'Inbetweeners' actress Emily Atack and 'Made In Chelsea' star Jamie Laing are also believed to have signed up for the new series.
Ant McPartlin won't be hosting this year's competition to focus on his recovery, and it has been claimed that Holly Willoughby will be joining regular presenter Declan Donnelly instead.
A spokesperson for Kate declined to comment, while ITV also played down the report.
The network spokesperson said: "Any names suggested are just speculation at this stage."
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