Josie Gibson is set to star in 'I'm A Celebrity... Get Me Out Of Here!', after being offered a six-figure sum.
Josie Gibson looks set to star in I'm A Celebrity
ITV bosses are said to have beaten off competition from 'Strictly Come Dancing' chiefs to land the 'This Morning' presenter for this year's series, and the "incredibly down-to-earth" star is expected to bring plenty of laughs to the jungle.
An ITV insider told The Sun newspaper: "Josie is hugely popular with 'This Morning' viewers and producers were determined to get her.
"She is seen as the perfect person for the jungle as she’s already such a familiar face on ITV and will bring her fanbase with her.
"She’s incredibly down-to-earth and seems to strike a chord with people at home. Plus they’re confident Josie will bring the laughs to 'I’m A Celebrity', as she already does on 'This Morning', and is guaranteed to get on with most of the jungle campmates.
"For all those reasons they were hellbent on getting her. And if she was lured by the glitter of 'Strictly' they weren’t going to let her go without a fight."
Former 'Big Brother' winner Josie, 38, is said to have had a "real dilemma" while 'I'm A Celebrity' and 'Strictly' were battling it out for her signature, but the jungle show looks to have won the race.
The insider added: "Talks between Josie’s reps and bosses of the two shows had been going on for months and represented a real dilemma for the telly host.
"She knows both shows are hugely popular with the public and have the potential to boost anyone’s career who appears on them."
Josie has progressed up the ranks at 'This Morning' in recent years, and now regularly fills in as co-host on the ITV brunchtime show.
She joined the show as a competitions announcer and roving reporter in 2019.
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