Jonathan Cheban will reportedly spent two months living in a £5,000-a-night hotel and have a personal driver when he appears on 'Celebs Go Dating'.
The 42-year-old publicist - who is best known for being Kim Kardashian West's best friend - has reportedly signed up for the reality show and bosses pulled out all the stops to get him onboard, as they see him as the "star" of the programme.
A source told MailOnline: "Jonathan will be the highest profile star on the reality show and securing someone of his calibre comes at a cost and a certain amount of expectations on the shows producers.
"Jonathan has demanded a private jet to bring him and his entourage to the UK and a suite for the duration at the Mandarin Oriental Hotel which costs up to £5,000 per night - a total cost of £300,000 for the two months he will stay in the UK.
"Show bosses are referring to him as their star of the show and are set to meet his demands at any cost to ensure he is happy.
"Bosses are also set to secure Jonathan his own personal driver for his time on the show."
Jonathan - who quit 'Celebrity Big Brother' last year after just a week inside the house - is set to be joined on the show by Pussycat Dolls singer Melody Thornton, 'CBB' winner Stephen Bear, 'The Only Way is Essex' star Ferne McCann, Diversity dancer Perri Kiely and ex-'TOWIE' cast member Joey Essex.
Joey previously appeared on the first series of the E4 show and enjoyed a brief romance with Stephanie Pratt.
The 20-episode series set to start filming next month.
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