Joey Essex is planning to send flowers to "random girls" on Valentine's Day in an attempt to find love.
Joey Essex
The 'Only Way is Essex' star is on the hunt for a perfect partner, but after numerous failed relationships he has admitted his "only choice" is to fork out for some florals and see who appreciates his gesture on Sunday (14.02.21).
He said: "It doesn't really work when you just slide into people's DMs.
"My tip for Valentine's Day - I'm letting everyone know that I'm going to be sending some girls, maybe random, maybe girls I've met before, some flowers and see what comes from it.
"That's the only choice I've got really."
The 30-year-old reality TV star admitted he isn't sure why his relationships don't work out, but he thinks being "very picky" could be a stumbling block in his quest to find love - and he is now growing a beard in an attempt to impress the ladies.
Speaking on 'Good Morning Britain', he added: "I've had a lot of girlfriends in my time.
"I don't know if I'm the problem, or don't know if they're the problem.
"I don't know what the problem is.
"I'm a very loving person and very caring. I feel I need to find what I'm about as well.
"I feel like I'm very picky. I'm growing a beard now, thinking this might work."
Joey - who is taking part in 'Celebs Go Dating' for a third time - recently admitted he wants to "settle down and start a family", and he would love to find a girl who "challenges" him.
He said: "My whole body would feel like it’s a really bad thing that I’m doing if I was to cheat on a girl.
"I’ve never put myself in that position. People are surprised by that, but it’s why I dump girls so quickly. I don’t need to waste time and cheat on them. I guess I haven’t found a girl who challenges me."
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