Joanna Lumley has called for Brits to stop "needlessly spending their cash on bottled water".
Joanna Lumley and Gethin Jones for BRITA's campaign
The 'Absolutely Fabulous' star and TV presenter Gethin Jones have joined forces with BRITA for the 'Just Tap. Filtered' campaign, to urge the nation to stop purchasing single use plastic bottles for consuming at home.
Joanna said: "There is no reason people should be needlessly spending their cash on bottled water, when by simply adding a BRITA filter they could be opting for great-tasting, healthy - tap water instead.
"I want to urge everyone to do their bit to make small changes that make a big difference. Not only will it reap huge benefits for the planet, but it will cost a lot less too."
It comes after new research by BRITA found more than half (55 per cent) of bottled water is consumed at home, with most citing taste as a reason.
More than a third of Brits (35 per cent) have called for manufacturers to try to inspire a change, but 21 per cent believe the government should take action.
Gethin added: "I'm looking forward to showing people the difference that this small swap can make, because even one person changing a habit will have a big environmental impact long-term."
Rebecca Widdowson, marketing director for BRITA UK said: "Single-use plastic bottled water has widely been reported as one of the biggest contributors to landfill and ocean waste, and consumers believe they should be offered more alternatives.
"Using a BRITA filter will reduce the taste impairing impurities found in tap water meaning you can get great tasting water, with all the natural benefits it brings, straight from the tap."
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