Jeremy Clarkson's "heart" is in his Diddly Squat Farm "as much as his head" in series three of 'Clarkson's Farm'.

Jeremy Clarkson's 'heart' is in his Diddly Squat Farm 'as much as his head' in series three of Clarkson's Farm, according to his partner Lisa Hogan

Jeremy Clarkson's 'heart' is in his Diddly Squat Farm 'as much as his head' in series three of Clarkson's Farm, according to his partner Lisa Hogan

That's according to his partner Lisa Hogan, who runs the farm shop on his Cotswolds-based land, and she admitted Jeremy doesn't just think about the farm from a business perspective.

When asked on 'Lorraine' about Jeremy showing a "softer side" to himself in the upcoming third season - which begins on Amazon Prime Video from Friday (03.05.24) - she said: "Yes, originally, it was all about thinking how he could manage the farm, and now his heart is in it as much as his head."

Asked what is guaranteed to make him cry, Lisa joked: "No rosé in the fridge."

But Jeremy does have some emotional farming moments in the series, including being left heartbroken when his pigs "died in alarming numbers".

Speaking at a launch event for the new series of his Amazon Prime Video show, he said: "It was just a heartbreaking time.

"I’d never, ever seen Lisa cry, not once, until all this started and was unfolding. It was terrible.

"It is weird, because you love them and you help birth them and you feed and nurture and care for them. I mean, you don’t say, ‘Let’s buy some pigs and hope they die’.

"I’ve always liked pigs. My mother used to buy me toy pigs every Christmas and birthday into my twenties, and I thought it would be fun to have them - then they all just died in alarming numbers."

Former 'Top Gear' host Jeremy admitted it was a "horrific" period for the couple, and they have since suffered "another calamity".

He added: "It was absolutely horrific at the time, and we had another calamity with them just the other day, but by and large they’re now going OK.

"We’re getting more robust now, though, we’re a bit stronger at dealing with it."