Jeremy Clarkson has trademarked his catchphrase “I Did A Thing”.
Jeremy Clarkson has trademarked his catchphrase
The ‘Clarkson’s Farm’ star now legally owns the phrase so he can create a line of merchandise for his smash-hit Amazon Prime show to be sold at his Cotswolds farm.
A source told The Sun newspaper's TV Biz Column: “Jeremy is aware his catchphrase has taken off since he started his Amazon farm show, which has picked up a cult following.
“He sees it as a bit of an asset and feels, ‘Why allow other people to financially benefit from it when he can?’.
"The wheels are now in motion so it won’t be long until his own official merch comes out, which his fans are bound to lap up.”
The former ‘Top Gear’ host submitted the application for the trademark from his farm’s company Curdle Farm Ltd.
Potential items for sale with the phrase on include beer mugs, coffee cups, T-shirts and jumpers.
'Clarkson's Farm' - which also featured fan favourite farm hand Kaleb Cooper - was praised by critics and audiences alike.
In December 2021, Jeremy called the programme's success “a total crazy ride’.
After being asked about his journey with the streaming series, he said: “It’s been a total crazy ride. I wanted to try and make it serious, and it’s completely unscripted.
"I never know what we’re doing in the morning when we start farming. I’m farming today, and the film crew isn’t here.
“They’re coming on Wednesday, and I have no clue what I’m doing on Wednesday, because I don’t know what the weather’s going to be like.
“But, it has been extremely successful and I’m extremely proud of it. I thought it would serve as a gentle disappointment to 'The Grand Tour' fans, but everyone seems to like it. Little kids, grannies. Farmers absolutely love it.”
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