Jeff Brazier takes his children to visit Jade Goody's grave every Christmas.
The reality star was just 27 when she tragically passed away from cervical cancer in 2009 and left her children Freddie, 12, and Bobby, 13, without a mother. Now the children's father - who had split from Jade three years prior to her death - has said it's the Christmas holidays that are the hardest to deal with, and they visit Jade's grave on Christmas morning (December 25) every year.
Speaking to the Daily Record newspaper, Jeff said: "Christmas is the one day of the year when it's most obvious someone's missing. It had to become less about the presents.
"They have everything they could every ask for, yet they're still sitting there upset and arguing. Because they're angry and frustrated.
"I take them to the cemetery first thing in the morning. Then we have dealt with this, we go home and can enjoy the day.
"They have paid respect to their mum and they don't feel guilty about enjoying the day at home."
And despite being a reality star himself, 37-year-old Jeff says the first thing he did when Jade passed was implement a ban on photos of his children.
He said: "The first thing I did eight years ago was get a privacy ban. That meant there could be no photos of them in any publication, so they could have as normal a childhood as I could give them.
"They had the space they needed to grieve as well as they could. As a result, they're very normal kids."
Now that Freddie and Bobby are older, Jeff is trying to steer them away from a pursuing a career in front of the camera.
He said: "I get nervous when they start talking about going on 'Big Brother' like their mum. I try to steer them well out of that.
"I explain that their mum and I were both products of reality TV, we were lucky, it was a time when there was a career path to be had."
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