ITV has banned stars from appearing on rival BBC shows, except under very special circumstances.
ITV's Strictly Come Dancing ban
The TV network will support its stars appearing on ITV reality TV shows but is less likely to approve its famous faces competing on shows like the BBC's 'Strictly Come Dancing' as it is worried about the "impact on ITV’s ratings".
According to paperwork obtained by The Sun newspaper: "All television appearances will also be subject to -consideration of ITV’s commercial interests, especially whether the show might compete against ITV’s programmes, impact on ITV’s ratings and therefore damage ITV’s commercial interests.
"As a general rule, we will support shows on ITV and productions from ITV Studios.
"For example, we’d say no to an artiste appearing on 'Strictly' but are likely to support an artiste appearing on 'I’m A Celebrity'.
It is believed that the BBC has a similar rule in place regarding stars appearing on ITV’s 'I’m A Celebrity . . . Get Me Out Of Here!'
An insider told The Sun: "Loyalty in TV doesn’t exist in quite the same way it used to and the golden handcuff contracts of old are few and far between.
“Reality shows are really the last battleground and channels obviously want to try to retain their viewers’ favourites for their own programme.
“We saw that last week with ITV winning over Josie Gibson.”
Recently, 'This Morning' star Josie was at the centre of a bidding war between 'Strictly' and 'I'm A Celebrity' but chose the ITV show.
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