ITV is bringing back the live element for the new series of 'Big Brother'.
AJ Odudu and Will Best will be presenting live footage on the new series of Big Brother
The reality series was pre-recorded when it made a comeback on ITV2 but producers are going live again for the civilian show's return next month after it was successfully implemented during the celebrity run earlier this year.
An insider told The Sun newspaper's TVBiz column: "'Big Brother' fans are a discerning bunch and they have certain expectations about what they should get with their favourite reality TV show.
"The live element is incredibly important to them as it adds a little edge to proceedings.
"They brought back the live element for the celebrity version last autumn and it didn't cause too many problems.
"But it did bring back the important sense that anything could happen, and it would all be caught on camera.
"That's even more exciting given the fact that this is NOT the celebrity version, so we really have no idea what kind of characters are going to emerge from the limousines and go into the house."
AJ Odudu will be returning to host alongside Will Best and claimed last year that 'Big Brother' hasn't received enough plaudits for its diverse line-ups over the years.
The 36-year-old star said: "That’s what’s always been so beautiful about 'Big Brother', and actually something that’s not been credited to the show enough.
"I don’t feel like 'Big Brother' has had its flowers for all of the diverse storylines and the openness and how we learned about one another.
"This is the one and only show where you don’t need to do anything or be anything but interesting and how amazing is that, really."