ITV bosses have hinted that the future of 'The Masked Dancer' is uncertain.
Masked Dancer host Joel Dommett
The channel's head of entertainment Katie Radcliffe has suggested that the show, which aired for the first time this year, is under consideration along with the shows 'Game of Talents' and 'Cooking with the Stars' after receiving lacklustre viewing figures.
Speaking at the Edinburgh TV Festival, Radcliffe said: "We've tried new stuff and we're going to sit down and take stock of everything we've tried over the last few months and work out what we're going to take forward, what we'll do again and how we'll do it.
"I think it's too early to say if they will be back, we are looking at the stuff we did over the summer and before the summer, like 'Game of Talents', 'The Masked Dancer', we're looking at all of those and having those conversations soon."
The ITV boss also stressed that the channel will not take the decisions to axe shows lightly.
Radcliffe said: "So we don’t take any of those decisions lightly for those reasons, and we don’t like to rush them.
"We talk internally and we talk to audience research, so we are taking our time with all of that at the moment."
Meanwhile, ITV2 boss Paul Mortimer has suggested that the channel could phase out panel shows such as Keith Lemon's 'Celebrity Juice'.
He said: "They are as old as television if you think about it, we reinvent them, from 'Shooting Stars' through to 'Celebrity Juice', they’re nothing like the panel show of old.
"It’s one of those where the host greets you, you know what you’re going to get, you’re introduced to this week's panel and at the end of the episode they wave goodbye and it’s, 'see you next week'.
"That’s old grammar, that’s old language. It’s not the way to talk to younger audiences. It also makes closed episodic content like that missable."
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