Holly Willoughby scooped three prizes at this year's TRIC Awards.

Holly Willoughby celebrating her TRIC Awards wins (c) Instagram

Holly Willoughby celebrating her TRIC Awards wins (c) Instagram

The 36-year-old star won the statuette for TV Personality of the Year and was also handed gongs for her work on 'This Morning' and 'Celebrity Juice' which won the gongs in the Daytime Programme of the Year and Satellite/Digital Programme of the Year categories respectively.

Holly - who was joined by fellow 'This Morning' host Eamonn Holmes at the event - celebrated with 'Celebrity Juice' host Keith Lemon and was thrilled when the flame-haired joker went to find her when the show was announced as the winner so they could go up together to accept the silver statuette.

Speaking to BANG Showbiz at the ceremony held at London's Grosvenor House Hotel on Tuesday afternoon (14.03.17), Holly said: "What was really nice was that we were sat at different tables because I was sitting on the 'This Morning' table and I could see Keith across the crowded room looking around for me."

Speaking about his excitement at winning, Keith added: "It's unbelievable, I feel like a kid on a log flume! I got waves in my belly. I love a log flume. It's nice to win an award though. But then again, it's nice to win your bronze swimming award!"

Holly took to her Instagram account to share her joy at her amazing hat-trick of wins with her 1.9 million followers.

Uploading a photo of her holding two of her three trophies over her eyes and sticking her tongue out, she wrote: "Oh me oh my!!!!! #tric (sic)"

Other winners at The TRIC Awards (Television and Radio Industries Club Awards) included BBC show 'EastEnders' which was named TV Soap of the Year, 'Strictly Come Dancing' which was deemed the Best Reality Programme and 'Coronation Street' actress Kym Marsh who took home the prize for Best Soap Personality for her portrayal of bereaved mother Michelle Connor.

Meanwhile, June Brown, who has played Dot Branning in 'EastEnders' over four decades, was given the Special Recognition Award for illustrious acting career.

The winners of the awards are decided by the members of the club who cover all aspects of the TV and radio industries.

The 2017 TRIC Awards full list of winners:

TV Personality of the Year - Holly Willoughby

Soap Personality - Kym Marsh ('Coronation Street', Michelle Connor)

Digital Radio Personality - Emma Bunton

Reality Programme - 'Strictly Come Dancing'

Entertainment Programme - 'Saturday Night Takeaway'

Daytime Programme - 'This Morning'

Factual Programme - 'Planet Earth II'

TV Soap of the Year - 'EastEnders'

News Presenter/Reporter - Evan Davis

Weather Presenter - Carol Kirkwood

Sports Presenter - Jeff Stelling

HD Drama Programme of the Year - 'Poldark'

Original OTT Streamed Programme - 'The Crown'

HD Sports Programme - 'Match of the Day'

Satellite/Digital Programme - 'Celebrity Juice'

Crime Programme of the Year - 'Death In Paradise'

Digital Radio Programme - Heart Breakfast With Jamie Theakston And Emma Bunton

TRIC Special Award - June Brown