Holly Willoughby is set to front a new dating show.
Holly Willoughby
The 'This Morning' presenter, 34, may be happily married to producer Dan Baldwin, with whom she has three children Harry, six, Belle, four, and 16-month-old son Chester, but the blonde beauty has been plucked by ITV bosses to host a new romantic reality TV programme, 'Meet the Parents.'
A source told The Sun newspaper: "Holly was an easy pick to host the show and she agreed straight away.
"She is already one of ITV's most well-known faces thanks to 'This Morning' and 'Celebrity Juice' but executives at the channel are keen to make her their Saturday night star."
The forthcoming dating show, which will rival the channel's other hit programme 'Take Me Out', will see parents choose potential suitors for their single sons and daughters.
The insider added: "The show is still in its early stages and has not yet been commissioned, but everyone agrees it's a great format. Holly will shoot the pilot next month."
Meanwhile, by taking on 'Meet the Parents', this will be the second time Holly has followed in the footsteps of the fallen legend Cilla Black - who hosted dating show 'Blind Date' from 1991 until 2003 - after she was previously signed to take on the revamped version of the late star's 'Surprise Surprise.'
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