Holly Willoughby is in talks to front 'The Real 2020 Games'.
The 38-year-old television presenter is reportedly in discussions with producers of the upcoming television show, which is expected to be shown on ITV primetime.
A source said: "Holly will be the face of The Real 2020 Games which is tapping into the hype around the upcoming Olympics. A number of big name stars are being signed up to take part. They'll be split into teams and trained to compete in certain sports, like shot put and synchronised swimming. Holly's really excited to get involved as it'll be a fun, high octane show and is getting a brilliant slot of 9pm on ITV so it's fantastic exposure for her."
Holly - who fronts 'This Morning' and 'Dancing on Ice' alongside Phillip Schofield for ITV - has been in talks for the show since before Christmas, with filming beginning later this year.
An insider added to The Sun newspaper's Bizarre TV column: "While the concept is similar ITV's version is going to involve more scenes of the training and will have a lot more personality. The production team think it's going to be a hit as it's tapping into the Olympic spirit and getting everyone in the mood for the Tokyo Games in July."
Meanwhile, Holly previously confessed she would quit 'This Morning' if Phillip left.
The duo have fronted the ITV show together for over a decade, and the pair have always agreed they "wouldn't want" to work on the programme if they're not side by side.
She said: "We said right from the beginning that if either of us didn't do it, we wouldn't want to do it. I can't imagine 'This Morning' without Phil."
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