Gloria Hunniford was shocked when she accidentally discovered a sex toy in a woman's bag during filming for TV series 'Rip Off Britain'.
Gloria Hunniford
The 79-year-old television presenter was shooting a vox pop at Manchester Trafford Centre for the BBC show and went bright red with embarrassment when she discovered the dildo in a woman's bag after she was stopping passersby randomly.
When she discovered the erotic aid - which had just been purchased from high street sex shop Ann Summers - she shrieked: "I've never used one of those!"
But to save the blonde further embarrassment the BBC have decided to leave the clip out of the show.
Gloria appears on the show - which exposes the complaints of viewers who feel they have been ripped off by national consumers - alongside Angela Rippon and Julia Somerville.
And an insider commented that the television legend - who has also been a regular reporter on 'This Morning' and 'The One Show' - is usually not easily embarrassed but could not keep a straight face during this episode.
The source told the Daily Star newspaper's Hot TV column: "Gloria is a national treasure and a total pro and nothing much fazes her but even she was lost for words when she pulled this out."
Gloria is a regular panellist on 'Loose Women' and previously credited the show for encouraging women of all ages to talk freely about sex.
The TV icon - who is married to Stephen Way - said: "Particularly when I'm in Ireland, very old women will say to me behind the back of the hand, 'I love that 'Loose Women' show, because you talk about sex and we were never allowed to talk about sex. If my mother knew I was talking about sex live on TV she'd turn over, because it's not something you did. What I like about modern society is how open we all are."
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