Gino D'Acampo has legally changed his name to Sheffield after an appearance on Celebrity Juice where he let the live audience decide on a new moniker.
Gino D'Acampo and Keith Lemon
Presenter Keith Lemon kicked off the new-naming session saying: "As we all know, Gino D'Acampo doesn't have a middle name..."
Addressing Gino, he continued: "All you have to do is let us give you one ... By deed poll, for real."
The audience was given the choice between Keith, Juice or Sheffield and depending on which option received the loudest cheer, Gino had to adopt that name.
The studio audience cheered the loudest for Sheffield - which is Keith's nickname for Gino - before the host introduced a lawyer with contracts for a legally binding deed poll name change.
Gino D'Acampo is now officially and legally Gino Sheffield D'Acampo, or to give him his full name Gennaro Sheffield D'Acampo.
Gino looked terrified as he signed the forms for his new name and admitted: "My wife is going to kill me."
Tagged in Keith Lemon Gino D'Acampo