Gemma Collins has signed a £250,000 deal for a new series of 'Gemma Collins: Diva Forever'.
Gemma Collins
The former 'Only Way Is Essex' star has landed the whopping deal with ITV for the next series of her hit reality show - which launched in August 2019 - making her the highest paid star on ITVBe.
A TV insider told The Sun newspaper: "Gemma's fee has almost tripled since the start of her own spin off shows.
"She knows she is a huge draw for ITV bosses and can command a big fee for them to take on her show.
"After she made a name for herself as a standalone star Gemma has been wanted by everyone - from the BBC to Netflix.
"Having this demand has given her a strong position when it comes to negotiating the most lucrative package."
Gemma, 39, has still been filming the next series of the show despite the ongoing coronavirus pandemic, but has been using a "stripped back" crew to try and limit the number of people gathered together at any one time.
But sources insist the global health crisis won't stop the show from being "extraordinarily wild".
The insider added: "Gemma had a stripped back crew and a handful of friends filming with her because of the on-going situation.
"Even though they were limited in what they could film, Gem's life is always extraordinarily wild so it won't disappoint fans.
"The show is called Diva for a reason and Gemma didn't hold back."
Meanwhile, although some filming has gone ahead, Gemma was recently forced to scrap plans to travel to China to film for her reality series as a result of the virus, which originated in the country.
Gemma said in February: "I was supposed to be going to China this month, but with the coronavirus, I don't wanna risk it.
"Then again, when it's your time, it's your time."
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