Gemma Collins has officially been unveiled as the new face of Surf.
Gemma Collins (c) Instagram
The reality TV star's "diva" alter ego The GC has taken over from former 'Love Island' star Dani Dyer - who started the 'Perf with Surf’' catchphrase in her TV ads - in the role.
What's more, Gemma has given her 2.2 million followers a sneak peek at the laundry detergent brand's new Surf Diva Divine liquid, which is available now for a limited time exclusively at ASDA for just £2.98.
It comes in a bold leopard print design and boasts a long-lasting exotic fragrance.
In a video clip shared on Instagram, the former 'TOWIE' star said: “People often tell me that they smell me before they see me and now the party season is back on, I have decided that you lovelies need a bit of GC to help you get your wardrobe looking and smelling as stunning as mine!”
Nadine Slyper, Brand Experience Director at Unilever Homecare UKI, commented: “We couldn’t be more excited to reveal Gemma Collins, the ultimate diva, as the new face of Surf and unveil our gorgeous new limited edition ‘Diva Divine’ laundry detergent range in collaboration with the GC. The new range brings you the fragrance of exotic flowers blended with natural essential oils, which lasts long after you’ve washed your clothes and a brilliant clean, you'll love! The range features concentrated liquids and capsules all in 100% recyclable packs (always remember to remove the sleeve before recycling).”
Gemma is officially a ‘Cleanfluencer’ after pledging to become the next Mrs Hinch.
The GC told her fans in a previous clip on Instagram: “I’ve got VIP events to go to and I need to get my clothes fresh – they’ve been in the closet for 16 months!
"Hang on a minute … maybe I should become a Cleanfluencer?"
She continued: "The GC is always on the lookout for an opportunity.
“If only there was a laundry detergent that smelt as fabulous as me.
“Come on Surf, help a diva out…”
The 'Gemma Collins: Diva' star was previously reported to have landed a lucrative deal with Surf.
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