Fern Britton says it's "embarrassing" how TV presenters ask viewers to vote for them to win a National Television Award.
Fern Britton
The former 'This Morning' host admits it's cringe-worthy to see hosts "canvassing" for a "silly little statue".
Speaking on 'White Wine Question Time', she said: "The very important thing, as well as to be a real presenter, in terms of 'Loose Women', 'This Morning', those kind of shows, is you are not the star.
"The person, the story, is the star. I always wanted every guest to be comfortable to know that that story had been told. They've been able to tell their story properly, fully, been listened to and heard.
"That was the most important thing and is the most important thing. I couldn't bear it then, I can't bear it now, when all the programmes for the National Television Awards, they're all: 'Oh, you must vote for us. vote for us, vote for us.'
"You think: How embarrassing is that? I couldn't bear to do that. People are gonna vote for you if they like you or not. I'm not canvassing, we're not prime minister. It's just to get a silly statue ... like this!"
Fern was given an NTA after Richard and Judy left 'This Morning' and keeps it on her shelf.
Host Kate Thornton said: "You've literally repurposed it, that's brilliant! You're so right, for all the times that we won NTAs or BAFTAs on the shows that I worked on, I haven't got a single one.
"Why would I? It was for the show, but it would be nice to have something to reflect your involvement. You're quite right. Well stolen my friend!"
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