Devious new dating show Ex On The Beach started this week on MTV, and has smashed previous ratings records, managing to achieve the highest average audience amongst 16-34 year olds for the launch episode of a new series in the channel's history.
Transmitting for the first time at 10pm on Tuesday April 22, Ex On The Beach attracted 250,000 viewers aged 16-34.
This figure is 34% higher than the launch episode of season 1 of Geordie Shore in 2011, and 73% higher than the launch episode of The Valleys in 2013.
MTV ranked 2nd in all UK TV homes for 16-34 viewers during the time slot, behind only BBC1, and also generated almost 48,000 tweets about the show during the day.
Kerry Taylor, SVP, General Manager for MTV UK, said: “ We’re absolutely thrilled with the reaction to the first episode, both in terms of the record ratings amongst our target audience but also the incredible buzz there has been around the show on social media. With a great cast and storylines we’re confident the show will continue to produce great ratings for us and will prove to be a break-out hit for MTV both in the UK and internationally.”
MTV's Ex On The Beach continues Tuesday, April 29 at 10pm.
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