Ellie Simmonds has learned to "celebrate being different".
Ellie Simmonds for Furby
The Paralympic swimmer has encouraged people to recognise their "uniqueness" is what makes them "special", rather than being "scared" of what sets them apart from others.
She said: “Throughout my life I’ve tried to remind myself not to be scared of who I am. It’s not always easy, but celebrate being different, in whatever form that takes.
"Whether it’s how you look, or what you’re interested in, or your background, you’re uniqueness is what makes you special.
"Don’t be afraid to go outside of your comfort zone; try new things, even if that feels scary. Be adventurous."
Two thirds of parents recognise the new and increased pressures children are under in today’s society, as 8 in 10 parents believe their daughters are specifically impacted
Paralympian Ellie Simmons, child prodigy and musician Nandi Bushell, blind broadcaster Lucy Edwards and body positivity influencer Grace Victory, have spoken out on embracing your true selves to empower young children
Furby has released a Furby-Festo, a list of promises that parents are encouraged to share with their children to vow to always be their true, authentic selves in response to research that found 65% of those surveyed believe their kids hold back on being their true selves because they fear being judged.
Ellie said: "There is a very real need for more empowering and diverse role models, and Furby stands as the true advocate for self-expression. It is a companion that champions individuality, creativity, and the unbounded spirit of childhood.”
Parents, caregivers and children are being called on to visit FurBeYourself.co.uk to join the Furby-Festo and be in for the chance to get their hands on a Furby.
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